E-commerce brand based on organic products and wanted a unique identity. The brand is launching soon in Delhi/NCR area and plans to grow eventually nationally and internationally.
To make the brand stand apart from the other existing brands. We did an extensive study of brands in the same market and analyzed how we can make an e-commerce website most users friendly. The creation of a clear brand architecture allowing easy navigation to users through the website and understand the brand better on the same hand.
The web development is done sticking to the rules of ‘Three Clicks’ on any e-commerce website which provides maximum accessibility and ease to the user. Whereas for graphics of the brand, the aim was to drive the attention by capturing the inspiration from nature, earthy colors and fresh perspective; the strategy was also to encourage collectability with the packaging design that is as highly desirable as it is new and exciting, and will give an instant recognisability to the new brand